Full neighbourhood profile for SW15 6UQ

Often, many of the people who live in this sort of postcode will be well-off professionals living in larger houses and converted flats. These are known as type 13 in the ACORN classification and 0.87% of the UK's population live in this type.

Neighbourhoods fitting this profile are found in many urban areas of the UK, but particularly in London (Kensington and Chelsea, Wandsworth, Ealing, Richmond-upon-Thames and Fulham). Edinburgh and university towns such as Durham, Oxford and Cambridge als

These are predominantly well-off professional people living in urban areas of the UK. Most are well educated individuals in professional and managerial occupations, but there are also students and young singles starting out on their careers.

Houses tend to be large, with four or more bedrooms, often in Georgian and Victorian terraces. Many are owner-occupied by professional couples and families. There are also high levels of converted flats, some of which are privately rented. The younger singles in these areas will often be sharing flats and houses.

Car ownership is high, reflecting the wealthy nature of these neighbourhoods, but because of their urban location, travel to work is mostly by public transport.

Incomes tend to be high, with many residents earning over £50,000 a year. They are financially aware and have high levels of savings and investments. They also have high levels of credit card useage. These technologically sophisticated consumers make great use of the Internet for financial services, as well as buying other products and services.

They enjoy the arts, including theatre, classical music, opera and the cinema. The most widely read newspapers are The Guardian, Independent, The Times and Observer. Foreign travel and skiing are popular leisure activities.