Full neighbourhood profile for BA4 4PH

This is a profile for the central postcode in Shepton Mallet which is BA4 4PH. Neighbourhood profiles vary significantly from postcode to postcode.

Often, many of the people who live in this sort of postcode will be working families with mortgages. These are known as type 28 in the ACORN classification and 2.39% of the UK's population live in this type.

Neighbourhoods fitting this profile are scattered across the UK, although they are found in the greatest concentrations in post-industrial areas such as Wigan, Blaby, Dumbarton, Motherwell, Londonderry and Antrim.

These are family suburbs in relatively prosperous post-industrial areas.

Households tend to be larger families, often with primary school children. They are typically buying their three or four bedroom semi-detached house on a mortgage. Incomes are above average. These people either work in middle management or clerical jobs, or have a skilled trade. The main income is often supplemented by female part–time work. Families may own two cars, one of them a company car.

Financial caution is a characteristic of people in these communities. Most will have made adequate pension provision through company or private schemes, and many will have mortgage protection insurance. They are likely to save regularly perhaps into a child savings plan. Some will own stocks and shares they have acquired through demutualisation and privatisation.

Leisure activities include golf, going to the cinema and watching TV. Packaged holidays to Europe and the Mediterranean are popular but many will holiday at home, perhaps in self-catered accommodation.

With larger families the food bill is relatively high, so price is important and stores like Asda are popular.

Many families will have a home PC which may be used by the children for education and playing computer games. Although some adults may use the Internet as a financial channel, most prefer the face-to-face contact of their bank or building society branch.