Full neighbourhood profile for RH10 7RL

Often, many of the people who live in this sort of postcode will be well-off managers living in larger houses. These are known as type 4 in the ACORN classification and 2.5% of the UK's population live in this type.

Neighbourhoods fitting this profile are found in many counties including Hampshire (Fareham, Basingstoke), Cheshire (Congleton) and Essex (Maldon, Brentwood) as well as in Northern Ireland (Lisburn, Antrim).

These are affluent people living in smaller towns and villages throughout the UK. Most are highly qualified professionals and managers with some self employed. Given the rural nature of many of these areas, there are also some agricultural workers. Although these neighbourhoods contain some retired couples, most residents are either families or couples where the children have left home. They live in large detached houses, with four or more bedrooms, which may be owned outright or being bought on a mortgage.

Car ownership is high with many households having two or more cars. Company cars are common and are likely to be of high value.

These well-off people are financially secure with high levels of savings and investments. They are likely to hold stocks and shares and invest in ISAs and unit trusts. They have a good pension which may be company provided or private. They also have private medical insurance.

Levels of PC ownership are high, as is use of the Internet for shopping, banking, and researching future purchases.

These individuals can afford good holidays both in Europe and further afield, including the USA and Canada. They are likely to go skiing and enjoy playing golf. Eating out in restaurants is a regular occurrence as is a general interest in food and wine.

Newspaper readership is largely of the broadsheets, particularly the Telegraph, The Times and Financial Times.