Full neighbourhood profile for PL12 4JE

Often, many of the people who live in this sort of postcode will be low income, older people living in smaller semis. These are known as type 45 in the ACORN classification and 3.03% of the UK's population live in this type.

Neighbourhoods fitting this profile can be found across the country but main concentrations are in the West Midlands and the North East in towns such as Wolverhampton, Walsall and Dudley, Durham, Newcastle upon Tyne and Sunderland.

These typically council properties house an older population, many with significant health problems.

In these areas the retired are unlikely to have any pension provision beyond that provided by the state. Working people will be in routine jobs in shops, on the factory floor or in other manual occupations. This results in low incomes. Whether due to their age or previous work, a number of people suffer from long-term illness.

The housing is small, usually one or two bedrooms. It is generally rented from the council or housing association. Fewer than half of these households have a car of any sort.

With so little spare money, spending is limited to a funeral plan, playing bingo and the lottery, betting and going to the pub. These people are unlikely to be frequent high street shoppers, preferring to buy from catalogues by mail order. Leisure activities are similarly limited. Some may do a little gardening or go fishing.