Full neighbourhood profile for KY14 7ST

Often, many of the people who live in this sort of postcode will be old people living in detached homes. These are known as type 7 in the ACORN classification and 2.04% of the UK's population live in this type.

Rural areas with smaller market towns are the main locations for these types. These include Somerset, the Cotswolds and the Lake District.

These people live in prosperous areas, often where tourism is important and holiday homes are popular. The overall population is relatively old, with more than 35% aged over 65 and with twice the national average level of over 85s.

Most households are older couples, although the number of single pensioners is also relatively high. Whilst there are high numbers of retired householders, residents who do work tend to be in well paid senior management and professional occupations, or work in agriculture.

These are affluent people and they tend to live in detached homes with three or four bedrooms. Given the rural feel to some of these neighbourhoods, there is a need for a car, and householders generally have access to at least one vehicle and in many cases two or more.

They like to take advice on their financial affairs and have a range of investments in stocks and shares, unit trusts and high interest accounts. They are also comfortable using credit cards.

They appreciate good food and wine, and enjoy eating out on a regular basis. They also enjoy hobbies such as golf and gardening, and visiting National Trust properties. Like other types within the group, they choose to read the Daily and Sunday Telegraph.