Full neighbourhood profile for FK2 8SN

Often, many of the people who live in this sort of postcode will be wealthy working families with mortgages. These are known as type 2 in the ACORN classification and 1.3% of the UK's population live in this type.

These families are found throughout the UK including towns such as Reading, Milton Keynes, Northampton, Warrington and parts of Northern Ireland.

These are affluent families, with school age children, enjoying a good lifestyle. They are found throughout the UK.

Employment is largely in senior managerial and professional occupations, and many of the households in this type have both adults working. Their large detached houses, usually with four or more bedrooms, are mortgaged rather than owned outright.

Car ownership is high, with two or more cars common. Models are likely to be large, new, company owned and relatively expensive.

These affluent families have high levels of savings, including ISAs, stocks and shares and unit trusts. They will use brokers for making their investments as well as buying direct, often using the Internet. They have good pension provision, either company or private, and most have private medical insurance.

The home computer is a key item for these families. They use it for careers and job planning, education and reference (for example, researching cars and holidays), home finance, buying gifts and making leisure bookings online.

Popular newspapers are the Telegraph and The Times, including their Sunday versions, as well as the Financial Times and Daily Mail. Readership of magazines such as Ideal Home and Marie Claire is also high.

They lead an active lifestyle, enjoying walking, playing golf and going to the gym. These consumers enjoying drinking wine which they often buy by the case through mail order. They also enjoy eating out in restaurants on a regular basis.