Often, many of the people who live in this sort of postcode will be middle income, older couples. These are known as type 33 in the ACORN classification and 3.14% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found throughout the UK in towns such as Southend-on-Sea, Gloucester, Congleton in Cheshire and Wyre in Lancashire. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Medium |
| Educated - to degree | Low |
| Couples with children | Medium |
| Have satellite TV | Medium |
The majority of people in these areas are couples who have finished bringing up their families, and whose children are now independent. Although 1 in 5 have retired, the rest are still working, which gives them enough money to enjoy life.
Most of these people live in three bedroom detached and semi-detached houses and bungalows. Nearly half of them own their homes outright, and the rest have only a short time to run on the mortgage.
Most people work in lower managerial and supervisory roles. There are also relatively high numbers of women working part-time now that their families have grown up.
With reasonable household incomes, these couples will invest their money wisely in ISAs, stocks, shares and high interest accounts. They usually have one or two cars, and will spend at least £5,000 on the main car.
They enjoy summer and winter holidays, including packaged holidays and weekend breaks in the UK and Europe. They eat out on a regular basis. Many are keen gardeners.
When they are at home they like to watch TV, and many have subscribed to satellite channels. They also like to listen to light classical music. They are not particularly keen readers of newspapers but will tend to choose the Daily Express and Daily Mail.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2007 All rights reserved; no right to publish is granted.
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See also
