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Often, many of the people who live in this sort of postcode will be cosmopolitan sharers or students living in flats. These are known as type 20 in the ACORN classification and 0.65% of the UK’s population live in this type.

University towns such as Oxford, Cambridge and Edinburgh are the main geographical locations for these types, which are also found in places such as Brighton, Plymouth and Dundee. Here is an overview of the likely preferences and features of your neighbourhood:

Family income Medium   
Interest in current affairs High
Housing - with mortgage Low   
Educated - to degree High
Couples with children Low   
Have satellite TV Low

These are cosmopolitan areas of shared flats and bed-sits.

Households tend to be young single people renting small one or two bedroom flats, which may be purpose built or converted. Around a third are student households. This is a fast changing environment with a high turnover of occupancy. Living close to places of work and study, travel is mainly by foot or public transport. Relatively few of these people own a car.

Although many cannot afford to purchase a PC, this is the computer literate generation. They use the Internet through college or work to make various purchases and book holidays. These people have plans and aspirations. They wish to embrace the latest technology - digital cameras, DVD players and so on - but don’t yet have the financial means to do so. The more prudent plan to pay off their debts. Their phone bills are large and their credit card limits low.

Lifestyles are active, socially and physically. Exercise, dance and sport are popular. They frequent coffee shops and in the evenings go the theatre, cinema or clubbing. More relaxing moments are spent listening to music or reading books and magazines. Some will eat healthy foods and take vitamin supplements, but many choose to eat fast foods and take-aways for convenience.

These people are interested in current affairs. While news may be followed online, they are also readers of The Guardian, Observer, Independent and The Times.

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