Often, many of the people who live in this sort of postcode will be older affluent professionals. These are known as type 5 in the ACORN classification and 1.85% of the UK’s population live in this type.
Geographically, neighbourhoods fitting this profile are found in Hampshire (New Forest), Dorset (Christchurch), Nottinghamshire (Rushcliffe), the Isle of Wight and Ceredigion in Wales. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | High |
|---|---|
| Interest in current affairs | High |
| Housing - with mortgage | Medium |
| Educated - to degree | High |
| Couples with children | Medium |
| Have satellite TV | Medium |
These people typically live in villages within commuting distance of major towns, or more rural villages where they choose to retire. They live in large detached houses and most have paid off their mortgage. Households are typically couples over the age of 45. They will often have children who have left home.
They are a highly qualified type and those that are working tend to be high earners in professional and managerial jobs. However, 26% of these people have now retired and are very comfortably off.
Given the nature of where they live and their affluence, car ownership is high. The majority of households have at least two cars, and the main car is usually expensive and bought as new.
These people are financially astute and have the highest uptake of ISAs. They also invest in stocks and shares, high interest accounts and guaranteed income bonds. Their monthly credit card spend is relatively high.
In their leisure time they enjoy golf, hill walking and gardening. Their social life tends to be home based, where they enjoy having a glass of wine rather than going out to restaurants. They like to spend their money on holidays. They travel abroad regularly, either to the Mediterranean or long haul for their main holiday. They also take winter sun and weekend breaks. Many are happy to research and book their holidays online. Indeed the Internet is used by many to make purchases of books and CDs and to research and monitor their financial investments.
These are avid Daily and Sunday Telegraph readers, with readership levels for these journals at twice the national average.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2007 All rights reserved; no right to publish is granted.
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