Often, many of the people who live in this sort of postcode will be younger white-collar couples with mortgages. These are known as type 26 in the ACORN classification and 2.04% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in Milton Keynes, Stevenage, Swindon, Chelmsford, Guildford and Hemel Hempstead. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | High |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Very high |
| Educated - to degree | Medium |
| Couples with children | High |
| Have satellite TV | High |
These are suburban communities of young families, often living in New Towns. Generally aged in their late 20s or early 30s, these couples are likely to have just started or be starting a family. There are many pre-school children.
Their houses are typically mortgaged semis with two or three bedrooms.
People are employed as middle managers, office and clerical staff. The more senior have company cars. The company also provides health cover and a pension scheme, which might be supplemented by a private pension.
Incomes are well above average. Some people might make small investments in stocks and shares or in ISAs and may start a child savings plan. Starting a family is a time to be prudent, and the mortgage is likely to be covered by a mortgage protection plan. For the same reason these families may well have taken out life cover and accident insurance. They are careful with their money. Despite healthy credit limits, their credit card spending is controlled at low to moderate levels.
Europe is a popular destination for holidays given many have small children. Being younger they participate in exercise and sport, and gym membership is common. They may also play golf. They go to the cinema fairly frequently. At home they watch satellite TV and DVDs or listen to music.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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