Often, many of the people who live in this sort of postcode will have middle incomes and live in areas of home owning. These are known as type 27 in the ACORN classification and 2.99% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in many parts of the country including Halifax, Huddersfield, Stevenage, Guildford, Dorchester and Cambridge. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | High |
|---|---|
| Interest in current affairs | Medium |
| Housing - with mortgage | High |
| Educated - to degree | Medium |
| Couples with children | Medium |
| Have satellite TV | High |
These are comfortably off middle-aged people living outside major towns.
The children of these middle-aged couples may have flown the nest, thereby allowing the parents a comfortable lifestyle. Family incomes are good and there is plenty of room in their three or four bedroom houses. With possibly a couple of cars on the drive, these managers and skilled workers are free from major financial worries.
Many have paid off their mortgages; others may have prudently protected their futures with mortgage protection policies, life cover and accident insurance. Modest investments will have been carefully spread across ISAs, unit trusts and high interest accounts. They will be preparing for their retirement with a private pension.
Fresh air suits these people. They play golf, go walking and enjoy fishing and bird-watching. As a result of these interests their donations are more likely to support environmental or wildlife charities. Weekend visits to places of interest means they are likely to have taken National Trust membership.
These are Daily Telegraph and Daily Express readers, and often listen to Radio 2.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
Conversations
Share common thoughts and interests with your neighbours in Conversations.
See also
