Often, many of the people who live in this sort of postcode will be skilled older families living in terraces. These are known as type 39 in the ACORN classification and 2.8% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in Coventry, Stevenage, Gosport and Outer London suburbs such as Enfield, Sutton, Dartford and Romford. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | High |
| Educated - to degree | Medium |
| Couples with children | High |
| Have satellite TV | Medium |
In some ways these areas exemplify the changing pattern of economic life over the past 10 or 20 years.
Once blue-collar areas, they are now home to office and clerical workers in addition to skilled workers. It is likely that the family will have two wage earners and with unemployment relatively low overall, family incomes are around the national average.
While a mix of people live in these streets, there are relatively few pensioners and more families with children.
These people have worked hard to own their three bedroom terraced houses. Remortgaging, whether to switch to more economical repayments or to extend borrowing, is relatively frequent. They may similarly switch utility providers to seek the best deals. Some prudently protect their mortgage repayments against any misfortunes in the future. Others may be planning to improve their home in some way. These are all indications that these households are careful with money.
Purchasing power may be limited, spending on credit cards is low and a range of loyalty cards are used. However most households will run at least one car and take regular holidays in Europe and the Mediterranean.
Cable TV is popular, as are sports like football and rugby. Many residents are also keen DIY enthusiasts.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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