Often, many of the people who live in this sort of postcode will be young working families. These are known as type 40 in the ACORN classification and 1.94% of the UK’s population live in this type.
The highest concentration of young working families are found in places such as Telford, Stevenage, Harlow, Basingstoke, and Basildon. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Low |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | High |
| Educated - to degree | Very low |
| Couples with children | High |
| Have satellite TV | Medium |
Young families living on estates in New Towns make up most of this type of postcode. Most families are two parents with school age children, but there are also significant numbers of single parents.
Few people have formal educational qualifications beyond a few GCSEs. Employment prospects tend to be in the manufacturing, construction and retail sectors. As a result, family incomes are lower than the national average. Unemployment and part-time working are above average.
Accommodation is mostly in three bedroom terraced houses, some rented from the council and housing associations, and slightly more privately owned. Where houses are owned they tend to be lower priced. Remortgaging levels are high.
People are careful with spending. Food might be bought at Asda, Kwik Save or the Co-op, and many other items are purchased through catalogues. Mother and daughter might shop for clothes at New Look.
Typically these families will only run a single car, probably bought second hand. However a motorbike or scooter might act as a second vehicle.
Horseracing, doing the football pools, angling and bingo are all popular as is watching cable and satellite TV.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
Conversations
Share common thoughts and interests with your neighbours in Conversations.
See also
