Often, many of the people who live in this sort of postcode will be young couples living in flats and terraces. These are known as type 24 in the ACORN classification and 1.15% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in large numbers in Outer London (Hillingdon, Sutton) as well in towns like Milton Keynes, Basildon, Colchester, Watford and Falkirk. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | High |
| Educated - to degree | Medium |
| Couples with children | Low |
| Have satellite TV | Medium |
These individuals are mainly in their late 20s and early 30s. They are mostly singles and couples just starting out. Some of the couples have childen under five, but there are relatively few children of school age or older.
Property is mostly small terraced houses and purpose built flats, usually with one or two bedrooms. Some are privately rented but many are being bought on a first mortage. Levels of mortgage protection insurance are particularly high with this type.
There are higher than average levels of qualifications at GCSE and A-level, and degree qualifications are in line with the national average. Most women in this type work full time. Employment is predominantly in lower managerial and professional occupations, as well as in clerical, supervisory and some retail jobs. These tend to be one car households, often a company car in the £5,000 to £10,000 range.
Household income is likely to be in the £20,000 to £40,000 range and regular savings plans and ISAs are common. The Internet is used for buying insurance and other financial products, as well as shopping for books, CDs and clothes.
Leisure interests include the cinema, pubs, eating out as well as sports (football and golf) and exercise. High levels of ownership of DVD players and subscription to cable TV and cable telephony are also common.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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