Often, many of the people who live in this sort of postcode will be retired home owners. These are known as type 32 in the ACORN classification and 1.02% of the UK’s population live in this type.
Seaside and rural areas are, for the most part, where the bulk of these communities are found, in particular in parts of Dorset, Devon, Sussex, Norfolk and the Isle of Wight. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Low |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Low |
| Educated - to degree | Low |
| Couples with children | Very low |
| Have satellite TV | Medium |
Most of the people in this type are over 60 and no longer work. As a result they have modest incomes but are comfortably off.
The vast majority of them own their own homes outright. Typically they live in bungalows with two or three bedrooms.
Having no mortgage to pay means these people can afford to buy a new car. They are happy to spend at least £5,000 and often more on their main car, which they take care of and put in their garages every night.
They also like to look after their homes and for many, gardening is their main hobby. Other past times include sewing and needlecraft, as well as visiting grand houses and gardens. They have lunch in the pub sometimes, and will occasionally go out to restaurants in the evening.
Their financial futures are fairly secure with investments in ISAs, unit trusts and guaranteed income bonds. They spend their money in shops such as M&S, where they buy food and clothes. They have the money to take regular holidays, often packaged holidays in Europe. They are particularly keen on winter sun breaks.
These people do not read many newspapers, but when they do, they will almost certainly pick the Daily Mail.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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