Often, many of the people who live in this sort of postcode will be living in farming communities. These are known as type 6 in the ACORN classification and 1.7% of the UK’s population live in this type.
These communities are found in some of the most rural areas of Britain, where the economy is underpinned by agriculture. There is a strong presence of farming communities in the Scottish Islands, Shropshire, Cumbria and the South West of England. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Medium |
| Housing - with mortgage | Low |
| Educated - to degree | Medium |
| Couples with children | Medium |
| Have satellite TV | High |
These communities are found in some of the most rural areas of Britain, where the economy is underpinned by agriculture.
People tend to be between 45 and 65, with older children, many of whom have left home. Whilst their household incomes are modest, they live in large detached houses and farms. They need access to cars given their location, and owning more than two cars is the norm.
They do not have a great deal of spare money for financial investments, but will invest modest amounts in a broad range of products. They are also happy to use credit cards, but are not high spenders.
Nearly one in five people are agricultural workers, and as might be expected with agricultural employment, for many their working day is very long. Nearly 30% work 49+ hours per week.
Their spare time is limited, but they are interested in wildlife and the environment and enjoy hobbies such as gardening and hiking. They do not go out socially very often and they appear to rely on the telephone for social contact as well as business, as their bills are very high. Again, given the year-round demands of the agricultural business, these people do not go on many holidays and will often just fit in trips within the UK and Ireland.
They rely on TV and radio for news, but when they do read papers they tend to prefer the Daily and Sunday Telegraph.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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