Often, many of the people who live in this sort of postcode will be skilled workers living in semis and terraces. These are known as type 41 in the ACORN classification and 3.38% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found throughout the UK including Blackpool, Stevenage, Crawley, Neath Port Talbot, Harlow and the Wear Valley. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Low |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Medium |
| Educated - to degree | Low |
| Couples with children | Medium |
| Have satellite TV | Medium |
Shopworkers and skilled blue-collar workers employed in manufacturing and other manual occupations make up the bulk of households in these areas. The age profile is similar to the UK as a whole with a mixture of singles, couples, families and retired people.
Housing is predominantly terraced and semi-detached, with relatively few flats and detached houses. Houses are relatively small, usually with two or three bedrooms. Most are buying their property on a mortgage, although there are some renting privately.
Car ownership is in line with the UK average, with around 75% of households owning a car. Cars are likely to be lower value models, often bought second hand.
Incomes are moderate rather than low. This is reflected in slightly lower than average holdings of ISAs and stocks and shares, which are likely to be demutualisation and privatisation stocks. Consumers in this type are much more likely to use a traditional bank or building society branch to make financial transactions than the Internet or other direct channels.
Interests include camping and caravanning, angling, bingo and the pub. Cable TV subscriptions are also above average for this group.
Preferred newspapers include the Daily Mirror and The Sun, with the Sunday Mirror, News of the World and The People at weekends.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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See also
