Full neighbourhood profile

Often, many of the people who live in this sort of postcode will be older families living in prosperous suburbs. These are known as type 9 in the ACORN classification and 2.11% of the UK’s population live in this type.

Neighbourhoods fitting this profile may be found more frequently in Outer London suburbs such as Bromley, Harrow, Kingston-upon-Thames, Sutton and Croydon, as well as towns like St Albans. Here is an overview of the likely preferences and features of your neighbourhood:

These are established suburbs, housing larger professional families, with some empty nesters and retired. Children tend to be older, including some home-based students. Homes are typically semi-detached and family incomes are high.

People are well educated, to A-Level or degree level. They usually have managerial and professional jobs. They are PC-literate, finding a variety of uses for the Internet. In addition to the usual purchasing of books or CDs they may well book holidays, research purchases and plan their careers online. It might not only be the children playing games online.

These families are financially secure. They may have a mix of savings plans, unit trusts or ISAs. Some will also have investments in stocks and shares. Those who are charitably minded extend this financial awareness to their giving, using tax-efficient covenants.

Food shopping is done at stores such as Waitrose, Sainsburys and M&S. Mens clothing is often bought in department stores, whilst women may visit Next or French Connection.

Holiday locations are varied, covering Europe, America and further afield. Skiing is popular and people take the occasional weekend break. Leisure activity is varied. Many enjoy evenings at the theatre. Some play golf or exercise at the gym. Others have an interest in antiques, wine, eating out or in current affairs.

These communities are the heartland of the broadsheet newspapers. They read magazines such as Ideal Homes, Good Housekeeping and OK! or Hello!

This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.

You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.