Often, many of the people who live in this sort of postcode will be low income Asian families. These are known as type 38 in the ACORN classification and 1.1% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in Southall in London, Leicester, Blackburn and Birmingham. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Low |
|---|---|
| Interest in current affairs | Medium |
| Housing - with mortgage | Low |
| Educated - to degree | Low |
| Couples with children | High |
| Have satellite TV | Medium |
Mainly young Asian families live in these terraced streets in some of our major towns and cities. The rest of the population in this type is ethnically diverse. Living alongside the families is a 12% student population sharing rented accommodation. These are low cost housing areas and the tenure divides evenly between those that own their property outright, those with a mortgage and those renting Social Housing.
There are very few people with qualifications and unemployment levels are high. Incomes are low, and most people are working in either manufacturing or the retail sector. For women in these areas their primary occupation is bringing up their families. There is also a significantly high number of single parents and, for them, work may not be a practical option.
With low incomes, car ownership is low and people rely on public transport or walking. They choose retailers like Kwik Save and Asda for food because price is key to them.
There is very little money for luxuries although cable TV is popular. These people read a range of papers, but the Daily Mirror is by far the most popular.
Holidays are a rarity, but these people will tend to relax by exercising, playing sport, cooking or shopping for clothes. They like to buy clothes from retailers such as Burton, Top Shop and Matalan.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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