Often, many of the people who live in this sort of postcode will be low income singles living in small rented flats. These are known as type 22 in the ACORN classification and 1.38% of the UK’s population live in this type.
Geographically neighbourhoods fitting this profile occur in various locations including Canterbury, seaside towns such as Torquay and Blackpool, and Scottish towns such as Dundee, Galashiels, and Paisley. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Low |
|---|---|
| Interest in current affairs | Medium |
| Housing - with mortgage | Low |
| Educated - to degree | Medium |
| Couples with children | Very low |
| Have satellite TV | Low |
These neighbourhoods are largely composed of single people, both young and old. Around 20% of the people in these areas are in their 20s, but 10% are over 75. Both are well above the national average. The dominant characteristic is the single person renting small flats. There may also be some communal establishments such as nursing homes.
Incomes are quite low. People have average educational qualifications. Their relatively routine jobs are in shops and offices, and there is some unemployment. With the elderly contributing to higher than average numbers of people with long term illnesses, these areas are beginning to experience some need for social services.
While the younger people aspire to gold cards, interactive TV and telephone banking, the reality is they have low limits on their credit cards, plan to pay off debts, and possibly need a loan. Their spending on food is low, and catalogue shopping helps them economise. Few people own a car, with those who do paying high insurance premiums. Most get about on foot, by bike, or public transport.
The pub is a relatively popular place for eating, either at lunch-time or in the evening. Leisure interests tend to be football and betting on the horses. At home they might unwind by listening to music or reading a novel. There is a keen interest in self-improvement and education.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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