Often, many of the people who live in this sort of postcode will be mature couples living in smaller detached homes. These are known as type 8 in the ACORN classification and 2.17% of the UK’s population live in this type.
There is a high concentration of neighbourhoods fitting this profile in areas such as Lincolnshire, Norfolk and the Scottish Islands. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Medium |
| Educated - to degree | Low |
| Couples with children | Medium |
| Have satellite TV | High |
These people live in well established areas within towns and villages which are remote from the major conurbations.
Typically aged between 45 and 75, these households tend to be mainly empty nesters and retired couples.
The fact that many own their own home outright is indicative of the established nature of these areas. The majority of homes are detached houses and bungalows. These tend to be three bedroom properties, and are smaller than those within other affluent areas.
This group have typically worked in middle management or supervisory roles. Whilst they are not rich, they have plenty of money to spend now that their children have left home and they have no mortgage.
They usually have at least one car, which many will buy as new. They invest their money in products like ISAs and they save regularly. They are cautious with credit and their use of credit cards is relatively low.
They like to go on holiday and many will take packaged holidays in both the UK and Europe. Like the other types with a similar age profile, they are keen gardeners.
They prefer to get their news from TV and radio, rather than newspapers. However, when they do choose a paper it tends to be the Daily Mail and Sunday Express.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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See also
