Often, many of the people who live in this sort of postcode will be established home owning workers. These are known as type 30 in the ACORN classification and 3.64% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in Wolverhampton, Dudley, Darlington, Stoke, Rotherham and Mansfield. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | High |
| Educated - to degree | Low |
| Couples with children | Medium |
| Have satellite TV | Medium |
These traditional blue-collar neighbourhoods contain predominantly married couples, families with older children and some empty nesters.
Formal educational qualifications are below average. People tend to work in routine occupations in manufacturing and retail, in a mixture of skilled, semi-skilled and manual jobs. Family incomes are average, and the main income is often supplemented by female part-time working.
Smaller semi-detached houses, usually with two or three bedrooms, are most common and account for two thirds of the housing stock in this type. Half of householders are buying their property on a mortgage with another third owning outright.
Most households have access to a car but usually a smaller, inexpensive model, possibly bought second hand.
These people are likely to take one main holiday a year, probably a packaged holiday to the Mediterranean or a camping or caravanning holiday in the UK.
Watching TV is a popular leisure activity, as is going to the cinema and sometimes bingo. Doing the football pools, gardening and visiting the pub are also common. Tabloid newspapers are favoured reading, and many listen to Radio 2.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2007 All rights reserved; no right to publish is granted.
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See also
