Often, many of the people who live in this sort of postcode will be well-off working families with mortgages. These are known as type 10 in the ACORN classification and 2.26% of the UK’s population live in this type.
Given the commuter nature of this type, it is often found in satellite towns around major conurbations, such as Northampton, Milton Keynes, Reading, Swindon and Crewe. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | High |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Medium |
| Educated - to degree | High |
| Couples with children | Very high |
| Have satellite TV | Very high |
These are neighbourhoods of young well-off commuter families, with many pre-school and primary school children.
These families often live in relatively large detached houses and have a long time left on their mortgage. However they have good incomes, and feel able to afford such long term commitments. These individuals are likely to be in their 30s, and tend to be professionals and managers with company pensions and company health care. They drive to work in company cars.
These families are financially aware. Where possible they will have regular savings plans and invest in stocks and shares. A child savings plan may cater for the children’s future. The high level of remortaging may indicate confidence in their ability to repay high levels of borrowing. They have credit cards with high credit limits, but their spending is not high.
The Internet is a popular channel for financial services, with e-banking fairly common with these households. On-line activity is generally high whether shopping, booking leisure activity, playing games or the children’s education.
These are young active people, taking part in aerobics, playing golf, rugby and going skiing. For entertainment they own a DVD player, subscribe to satellite TV and go to the cinema.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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