Often, many of the people who live in this sort of postcode will be well-off managers living in detached houses. These are known as type 11 in the ACORN classification and 3.7% of the UK’s population live in this type.
Neighbourhoods fitting this profile are most often found in East Anglia, North Yorkshire and Leicestershire. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | High |
|---|---|
| Interest in current affairs | Medium |
| Housing - with mortgage | High |
| Educated - to degree | Medium |
| Couples with children | High |
| Have satellite TV | High |
These well-off people live in established towns and villages.
People tend to be a little older, with households being a mix of couples with older children, empty nesters with some retired people. They live in large detached houses and many people have paid off their mortgage. As a result, their high value homes are significant financial assets, even if they are not always in the most expensive areas of the country.
High family incomes support a good lifestyle. Two or more cars are common, at least one being a pricier new model. There is also money left over for investments in guaranteed income bonds, regular savings plans and high interest investments. Some householders will have a private pension plan.
This is a gentler traditional lifestyle with outdoor activities such as golf, gardening, bird watching, hiking and visits to places of interest such as stately homes. Families only eat out from time to time. At home there is interest in good food or wines and subscriptions to magazines, such as Good Housekeeping.
Readership of the Daily Express and Daily Telegraph reflects these families’ more traditional values. They are more likely listen to Radio 2 and Radio 4.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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See also
