Often, many of the people who live in this sort of postcode will be mature families living in suburban semis. These are known as type 29 in the ACORN classification and 3.28% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found in Outer London in Bexley, Havering and Sutton as well as in Dartford, Watford, Stockport, Solihull and the Wirral. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Medium |
|---|---|
| Interest in current affairs | Medium |
| Housing - with mortgage | High |
| Educated - to degree | Medium |
| Couples with children | High |
| Have satellite TV | Medium |
Empty nesters and couples with older children give a firmly middle-aged feel to this type. Homes tend to be semi-detached and employment is more likely to be in office or clerical jobs. Many women work part-time now that their children are older or have left home. This supplements the family income, so earnings are above average.
Over time these families have built up investments in ISAs, stocks and shares or in a savings account. Many have also paid off their mortgage, so have equity in their house. For financial transactions they are most comfortable with the face-to-face contact at a building society or bank branch, rather than using direct channels such as the Internet. The company pension is an important provision for the later years of these householder’s lives.
These people watch a lot of TV but also enjoy an occasional meal out in a restaurant. They have the money to take regular holidays, perhaps a winter sun break as well as a summer holiday.
The Daily Express and Daily Mail are the most popular newspapers.
Car ownership is above average with a mid-range family saloon a popular choice. Around a third of households can afford to run two cars.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
Conversations
Share common thoughts and interests with your neighbours in Conversations.
