Often, many of the people who live in this sort of postcode will be single elderly people living in council flats. These are known as type 50 in the ACORN classification and 1.92% of the UK’s population live in this type.
Whilst found throughout the country, neighbourhoods fitting this profile are found primarily in towns such as Chesterfield, Carlisle, Durham, Mansfield and Wakefield. Here is an overview of the likely preferences and features of your neighbourhood:
| Family income | Low |
|---|---|
| Interest in current affairs | Low |
| Housing - with mortgage | Very low |
| Educated - to degree | Very low |
| Couples with children | Very low |
| Have satellite TV | Low |
There are high numbers of pensioners in these areas, renting purpose built flats.
Over 40% of the population is over 60 and every other age group is under represented. Almost one in three people in this type is a single pensioner, and, unsurprisingly, levels of long-term illness are double the national average.
For those of an economically active age, unemployment is relatively high and people tend to work in routine jobs in manufacturing and retail. The average household income levels for these areas are amongst the lowest in the whole country.
Housing in these neighbourhoods is typically small, one or two bedroom, purpose built flats rented from the council or housing association. Very few people have access to a car and they rely on public transport, walking and occasional taxis to get around.
These people have little discretionary spend. They are unlikely to go on holiday, but will go to bingo and buy lottery scratch cards. They also like catalogue shopping, where the convenience of delivery to the home is probably as attractive as the ability to spread payments.
When they buy a paper, it is most likely to be the Daily Mirror, and probably the Sunday Mirror at the weekend.
This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.
You should not base important decision-making on the ACORN classification alone. ACORN © CACI Limited 2008 All rights reserved; no right to publish is granted.
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See also
