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Often, many of the people who live in this sort of postcode will be large families living in houses in rural areas. These are known as type 12 in the ACORN classification and 0.04% of the UK’s population live in this type.

In addition to the heavy concentrations of these households in Northern Ireland, neighbourhoods fitting this profile are also found in the Outer Hebrides, the Orkneys, Shetland and other Northern parts of Scotland. Here is an overview of the likely preferences and features of your neighbourhood:

Family income Medium   
Interest in current affairs Very high
Housing - with mortgage Medium   
Educated - to degree Low
Couples with children Very high   
Have satellite TV High

These are large families living in sparsely populated rural communities, particularly in Northern Ireland. There are many children, particularly teenagers.

Many live in large detached houses, often with four or more bedrooms. These families have often paid off their mortgage, or have only a few years left making repayments. Financially, high interest investments and regular savings plans are popular, although there are also some people anticipating the need for a loan in the future.

Car ownership is a necessity in these rural areas, and levels of car ownership are correspondingly high.

These are strongly religious areas. Religious activity is one of their specific interests and these areas have the highest levels of Christianity as the main active faith. There is a relatively strong charitable interest in these communities. Giving to disabled, disaster relief and third world groups is particularly favoured.

Recreational activity includes many rural pursuits. Walking, gardening and wildlife are all popular interests although perhaps the children prefer the cinema. With fewer major shopping centres in the more remote areas, there are relatively high levels of shopping on the Internet and by catalogue.

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