Our reach
A snapshot of UpMyStreet.com in January 2004 revealed over 860,000 unique users and 7.3 million page impressions for the site (ABC Electronic certified figures). The site is extending its reach and profile all the time.
Targeting
Maximise the benefit from your advertising spend:
- Geographic - by postcode groups, town, local authority, region and more
- Demographic - using CACI’s ACORN profiles, e.g. large houses, well-off managers... older families, prosperous suburbs... affluent urban professionals, flats…
- Category - by content areas - e.g. FindMyNearest…, properties for sale, education, maps
Our audience
UpMyStreet.com is a well-known site with a much-loved brand and appeal across a broad range of consumers. It is the leading website for anyone planning a relocation or recently moved, and for anyone trying to get the best for their home and from their local area.
User surveys for 2003 and 2004 revealed:
- 83% - had been using the internet for three years or more
- 54% - female
- 21% - spent more than £500 on a single online purchase
- 50% - with children
- 32% - aged 25-34
For more information
Call 020 7802 2992 email: advertising@upmystreet.com
Or click here to explore advertising opportunities and format options.
