In a busy field of big broadband providers, Homechoice needed to communicate their unique product - which incorporates broadband connection, digital TV and home wiring system - to users in the London area. With a huge nationwide audience making use of comparision tools, advice and other content on broadband and digital TV, UpMyStreet also offered Homechoice the flexibility to speak directly to specific sections of this market.
We provided Homechoice with near exclusive access to a large London audience at postcode area level. Using a combination of banners and skyscrapers spread between the areas of UpMyStreet that generated the most traffic, Homechoice was able to saturate the relevant audience with appropriate messages.
Homechoice have been using UpMyStreet consistently since the success of their campaign.
